You’re In Control – Why This Campaign Matters for IT Decision-Makers

In the fast-moving world of technology, one truth remains constant: IT teams want to be in control. Control over their networks, their devices, their data, and the user experience. Without it, security gaps open up, fleets become unmanageable, and operational efficiency takes a hit.

That’s the thinking behind our You’re In Control campaign — a focused initiative designed to help IT leaders see exactly how they can take back control with the CommBox Classic S5 and CommBox Manage.

The Challenges IT Teams Face

Whether you’re running tech in a school, a university, or a business, the challenges are strikingly similar:

• Security – Protecting systems from threats while keeping access easy for legitimate users.

• Control – Managing large fleets of devices efficiently across multiple rooms or sites.

• Scale – Rolling out technology in a way that’s consistent and sustainable over time.

We heard from IT managers in both education and enterprise that these three priorities are at the top of their list. And if a solution doesn’t address all three, it’s not a complete answer.

A Resource Built for IT Decision-Makers

At the heart of the campaign is the You’re In Control whitepaper — a practical, plain-language guide that shows IT teams how the Classic S5 and CommBox Manage work together to deliver secure, controllable, and scalable display solutions.

This isn’t a glossy brochure. It’s a tool. One that helps IT leaders evaluate their current setup, spot vulnerabilities, and see how CommBox can solve their real-world problems.

A Campaign That Looks and Feels Different

We knew we needed to get attention in a busy marketplace. So we took a bold approach — pairing the whitepaper with a creative campaign that draws on 80s horror-movie style to dramatise common “IT nightmares.”

Think security gaps, unmanaged devices, or lack of visibility… all brought to life in a way that’s unexpected in the AV category. It’s fun, visually striking, and — most importantly — it makes IT leaders stop and think, “That’s exactly the problem we have.”

Supporting assets include engaging videos, social media content, and even collectible posters designed for IT managers — turning the campaign into a talking point both online and in person.

Problem vs Solution

The IT Challenge	The Classic S5 Solution
Devices left logged in, exposing sensitive data	CommBox Lobby offers secure short logins and access to tools with auto logout and wipe all data after each session
Inconsistent security policies across multiple screens	Granular admin permissions and settings control for every device
Time-consuming manual updates	Remote fleet management with centralised app deployment and software updates
Energy waste from screens left on	Scheduled on/off times for every panel
Difficulty scaling tech across sites	Simple device cloning and consistent configurations for new screens
Frequent user requests for personal settings	Personalised home screens and layouts that move with the user
Poor visibility of fleet health	Central dashboard to monitor status and manage devices anywhere

Why It Matters

The You’re In Control campaign is more than just marketing. It’s about:

• Helping IT decision-makers make informed choices

• Giving resellers the tools to have more meaningful conversations

• Showing that CommBox understands the daily challenges IT faces

• Standing out in a crowded market with content that people remember

When IT managers have security, control, and scale, they can focus on what matters most — delivering great outcomes for their organisation without worrying about what’s happening behind the scenes.

Get Involved

If you’re an IT leader, you can download the whitepaper, watch the videos, and see exactly how CommBox helps you take control of your fleet.

If you’re a reseller, talk to us about getting your co-branded version of the whitepaper and the full suite of campaign assets to share with your customers.

You’re in control — now’s the time to show it.

Download The Whitepaper Here